Minis are Immersive Experiences for Snapchatters. The Minis platform helps our partners design innovative and immersive experiences enjoyed within Snapchat.
Created for Generation Snapchat, Minis leverage all the fun and social parts of our platform loved by 600 million MAU around the world. We’re about connecting to close friends within Snapchat. Our users find Minis within the Chat Drawer, Search, and Shortcut Drawer.
We’ve noticed that our Minis partners don’t understand how their artwork is being portrayed within Snapchat. We document in text but there are no visual aids to help. Therefore, they submit art that may not be engaging, or may be illegible due to screen sizings or other scaling issues. As a result, Snapchatters do not engage with our Minis.
As the Minis platform grows, and more Minis are created, as an Android user, it will be difficult to engage with Snapchatters with a visually unappealing tile art. The goal with these tile art redesigns is to improve discoverability and re-engage our existing Snapchatters.
On iOS, Minis are shown in a list form whereas in Android, they are different and shown in a visual grid. These tiles give the first impression and should give the user an idea what they do.
An educational Mini that helps Snapchatters study using shareable flashcards they can create.
A decision-making Mini to inspire friends to explore the world together.
Tembo saw DAU shifted up 70%
Let’s Do It! shifted up 100%!
*This period is from 2 weeks before the tile change through 4 weeks after