Overview

As part of Snapchat’s Minis launch, the Movie Tickets by Atom Mini was developed to streamline the process of watching movie trailers, purchasing tickets, and organizing movie plans with friends, all within Snapchat. This integration aimed to provide a seamless and social experience for users eager to return to theaters amidst evolving safety protocols.

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Key Highlights

• Enabled users to browse movie trailers, select showtimes, and purchase tickets without leaving Snapchat.
• Allowed users to share movie plans with friends via Snap messages or Stories, facilitating easy coordination for group outings.
• Provided information on socially distanced seating and contactless ticketing using QR codes, aligning with health guidelines during theater reopenings.
• Supported ticketing for various exhibitors, including AMC Theatres, Cinemark, Harkins Theatres, and others, offering a wide range of options for moviegoers.

Why is this work important?

This initiative uniquely combined the social nature of Snapchat with the convenience of online ticketing, catering to the preferences of millennial and Gen Z audiences. By integrating essential movie-going services directly into the Snapchat platform, the Mini simplified the process of planning and attending movies.

Press Release

With theaters opening back up, Atom Tickets launches its Snap mini app

Movie Tickets By Atom Launches in Snapchat